Marketing

Facebook Retargeting Can Be a Powerful Tool To Grow Your Business

Facebook retargeting

Facebook retargeting (AKA Facebook remarketing) is a form of marketing that involves using Facebook ads to re-target people who are already somewhat engaged with your brand. You do this by placing cookies on their computers to track what things they are viewing on your website. For example, if someone spends a little bit of time …

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Winning Customers With Your Online Reputation

Happy customer paying for Spa treatments

Traditional online marketing is on the decline for small businesses as consumers are increasingly searching for and heavily relying on real customer recommendations. They are now using search engine results, reviews sites, and social media to make informed decisions on where they will spend their money. Businesses must learn to build, maintain and protect their …

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