Social media content marketing is essential to your business if you’re looking for a way to increase your brand awareness, customer engagement, lead generation, and more. But how do you actually do all that in practical terms? To tap into the real potential of social media, you need to have an effective content strategy. It’s …
Social Media Content Types Important For Your Business Read More »
If you plan to stay competitive with your small business in 2020, then you should be tapping into the power of social media. Social media is a great way to find and engage with your target audience, promote your brand, and make sales — and all this within your budget! But where are you at …
Important Social Media Statistics All Small Business Owners Should Know Read More »
Social media is an intrinsic part of any business’s marketing strategy. And you don’t need to be a Fortune 500 company and spend thousands on it to reap its multiple benefits for business. No matter how big or small your business is, social media posting can significantly boost the awareness, engagement, and sales of your …
Best Social Media Platforms for Small Businesses in 2020 (and Beyond) Read More »
Facebook is currently the leading social media platform with about 2.7 billion monthly users as of the end of the second quarter of 2020. That’s about 80% of total social media users. Huge, right? But what does it imply for your business? There are millions of potential customers you can connect with on Facebook. Not …
Facebook retargeting (AKA Facebook remarketing) is a form of marketing that involves using Facebook ads to re-target people who are already somewhat engaged with your brand. You do this by placing cookies on their computers to track what things they are viewing on your website. For example, if someone spends a little bit of time …
Facebook Retargeting Can Be a Powerful Tool To Grow Your Business Read More »
Search Engine Optimization (SEO) at one point was as simple as stuffing keywords throughout a piece of content and the page would rank. Before the rise of social media, it was one of the only ways to build traffic to your website and was the primary focus of marketers. Then came the creation of Social …
We often get questions from businesses about local marketing. With ever-changing technology involved in marketing your business online, you may be wondering if digital marketing is right for your business. Or you may want to understand what is involved in a local digital marketing plan. Because customers rely heavily on the internet to find the …
