Text Message (SMS) Marketing is exactly what the name suggests: a marketing technique that utilizes SMS technology to communicate a message with a target audience. SMS stands for Short Messaging Service and with most people owning a mobile phone today, it is no wonder businesses are using this method to engage consumers.
This type of marketing is defined by short, direct messages sent instantly to consumers. With an SMS capped at 160 characters, there is no space for unnecessary words or lengthy descriptions. Instead, businesses must be concise with their messaging to ensure they can communicate everything they need in the restrictive format.
How Can SMS Marketing Benefit Your Business?
SMS marketing has a range of benefits that make it a popular marketing tool. If you are wondering how it can benefit your business, we’ve put together a list of the impact SMS marketing can have. In short, we help you build a list of your best customers that you can access and sell to on-demand. Read on for more information.
Reach a Lot of People For a Low Cost
Compared to other intensive marketing techniques, SMS marketing is an easy and inexpensive way to reach a lot of people. If you’re looking to expand your reach and contact a large group of people in a short amount of time, this is a good way to do it.
Increase Brand Awareness
Given that SMS marketing is such an easy way to contact people, it can be done regularly. This means that you can increase your brand awareness and make sure that your business is front of mind when consumers next need to engage your products or service.
Generate Leads
Every good piece of marketing should be able to make an impact. SMS marketing achieves this by generating leads if you include a strong call to action. Create text that sends a clear message but also outlines how a consumer can take the next step to interact with your brand. This will generate leads, which in turn will lead to sales and an improvement of overall business performance.
Example Use Cases
Here’s just a few examples on how you can use SMS Marketing to keep your customers more engaged with your business.
Create a “VIP” Club
Create a card like this to give customers already in your store or restaurant an incentive to come back. Make sure they see this immediately after finishing their meal.
Create Event Alerts
Do you have live music or events at your location? Set these cards out to keep your customers up-to-date with the latest happenings at your store.
Loss Leaders
Who doesn’t love a deal? Have customers opt-in to your alerts to get buy-one, get-one offers or free add-ons for their next visit.
Charity Support
Support charities in your community with this campaign. Pledge a donation for each sign-up to your SMS list to build good will with your customers.
Delivery Stuffers
Deliveries are way up these days. Put one of these cards in every delivery order to keep your customers coming back.
At Z-JAK Technologies, we have the right tools, know how to use the tools, and will always have your back. Here’s the value we provide for your business:
- We’ll make sure you’re systems are setup the right way.
- We’ll help set up your campaigns.
- We’ll keep you organized and help you to measure ROI.
- We’ll help you build a list of people that will grow your business.
- We’ll help you understand how to market to that list.
- We’ll make sure not to leave you on your own until you completely understand how to maximize this tool.
“You’re not just hiring us as another SMS Marketing service, you’re hiring us to setup a service that actually works“
Schedule a call to discuss how we can create a custom campaign for your business.
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