Search Engine Optimization (SEO) at one point was as simple as stuffing keywords throughout a piece of content and the page would rank. Before the rise of social media, it was one of the only ways to build traffic to your website and was the primary focus of marketers. Then came the creation of Social […]
Search Engine Optimization uses domain and page authority strategies to impact your website’s overall visibility and rankings in search engines.
You’ve created content that people are searching for, that answers their questions, and that search engines can understand, but those qualities alone don’t mean it’ll rank. To outrank the rest of the sites with those qualities, you have to establish authority. These important link building techniques will help you accomplish those goals by earning links
Domain and page authority strategies are used to impact your website’s overall visibility and rankings in search engines. As such, authority is a critical focus for most SEO experts, and rightly so. Most common SEO tactics, such as producing informative content and link building, are done with the purpose of increasing authority. Authority alone can’t guarantee search
Title tags and Meta descriptions are important elements of your website’s content. The title tag and the Meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly for relevant keywords or keyword phrases.
We often get questions from businesses about local marketing. With ever-changing technology involved in marketing your business online, you may be wondering if digital marketing is right for your business. Or you may want to understand what is involved in a local digital marketing plan. Because customers rely heavily on the internet to find the
Not sure if you need a Google My Business accounts? Here’s why you may want to consider one. Be Discoverable Even if you run an old fashioned brick and mortar shop, your customers and prospects are online. And that’s where they’ll typically start their search for your company, products, or services. Whether you’re looking for
Let’s walk you through the process of how to pick a niche for your new business. This is one of the first decisions you’ll have to make. It will impact the design of your site, the content and the types of visitors you’ll attract. It also impacts how well you’ll be able to monetize your
Learning how to do keyword research and analysis is an important skill to learn if you want to rank your website higher in the search results. You want to rank as much content as possible with natural search terms if you want to be successful with your website. Trying to rank for short keywords can