The business world is a competitive space, especially if you are operating in online markets. Consumers have their pick of options for most products and services so you have to be doing something special to stand out from the crowd. The good news is that it is possible to find your niche and score yourself a loyal customer base. In fact, there are a number of ways to wow your customers and distinguish yourself from competitors.
Know What They Need Before They Do
One of the most effective ways to impress your customers is to know what they need before they do. With every interaction, pay close attention to their situation and what they are saying. Identify their problem or need and present a solution. It might be through an initial sale or an upsell, but either way, they will be impressed with your attention and assistance.
Surprise Them
Are you serious about distinguishing yourself from competitors? It’s time to get creative and think of ways you can surprise your clients. Sometimes the best way to do this is through spontaneous acts, like throwing a sample or a little extra service offering. It doesn’t have to break the bank, but a small gesture show that you value their business and are willing to reward loyalty.
Show Your Appreciation
Showing appreciation can be done at a broader level as well. Try to implement different actions into your standard business to ensure appreciation is consistently shown to all customers. It might be thanking your customers with a social media post, offering a discount for every 100th appointment booked, or gifting a discount or a small present on birthdays. Personalized notes also make a nice touch if you are sending out packages and will make people feel valued.
Reward Loyalty
If you want to keep people coming back, reward them for loyalty. Set up a loyalty program where they receive benefits for doing business with you or have special discounts for people on your email or text message list. Whatever it is, find a way to reward your customers who keep coming back. It takes much less effort to retain an existing customer than landing a new one, so you want to keep hold of these people! Many markets are quite competitive, but with the right approach, you can make sure that your brand stands out from the rest.
For help setting up a loyalty campaign using SMS or email marketing, contact us today and let us show you how we can help.